08 Jun 2018

Personal Branding 101: Tips to Maximizing your Potential

What is personal branding? It’s the art of making you, you. This includes your working skills and life experiences. It’s what people say about you when you are not in the room. Your goal?  Make sure what they are saying is GOOD. We created an e-course in K&R Communications’ Resource Center to help you effectively navigate this, but first, we want to provide you with these quick tips to maximize your potential.

  1. Be Intentional: First, define your personal brand. Questions such as “What impression am I trying to make?” or “Who is my target audience?” should be taken into careful consideration during the developmental stages of brand building. Also, be intentional about your mission statement, another integral piece to the puzzle.
  2. Perform a Digital Audit: Your online presence is crucial when it comes to personal branding. Remember those photos from your party days in college? Or how about that status with semi-vulgar language? These are items that you don’t want to generate results from a Google Search of your name. Do the right thing—Delete, delete, delete!
  3. Be Authentic: Your personal brand revolves around you! Potential clients, customers, and even your followers want to perceive you as a well-rounded human being. Show them the Inspirational You, the Compassionate You, or even the Humorous You.
  4. Develop an Aesthetic: This is the fun part of brand building—developing an aesthetic that is representative of you! Think of a color (or colors) that are appealing to the eye. A great place to start would be to consider your favorite colors. But, what if another brand owner has already claimed these colors as their own? Get ‘psyched’ about Color Association, formally known as the Psychology of Color. In addition, consider how you’ll want to market this aesthetic online and offline. Be consistent!
  5. Don’t Be Afraid to Evolve: Keep in mind that the only constant is change. This philosophy also applies to your personal brand. Your personal growth and personal brand are parallels to each other: as one evolves, the other should as well. Refer to #2; there will be times when you’ll have to conduct a brand audit as well, examining what has or hasn’t worked over time. Pause before deleting, though—a simple re-invention may suffice.

Dive into this a little more in our Personal Branding 101 e-course. It’s time to Build a Powerful Personal Brand to increase your exposure and your revenue! 

P.S.  There’s a special offer inside if you sign-up today!

 

 

Written by Summer Intern Kyra White