How to Hack your IG Stories to Boost your Business

How to Hack your IG Stories to Boost your Business

Instagram’s Story Feature has come a long way since its humble beginnings in 2016. In fact, it has surpassed the success of Snapchat, the forerunner of capturing moments in 15 seconds or less. As mentioned in our previous live training, many entrepreneurs have utilized the Stories feature to give their customers a “Behind the Scenes” look of their business, which is a plus! Are you wondering how to maximize IG Stories to grow your business? Follow these “hacks!”

1. Hash-tagging: Implementing branded or industry hashtags (like #digitalmarketing) can increase organic viewership of your IG Stories! However, IG Stories have a limit of adding up to 10 hashtags, so as always, be strategic! Wondering how to reach followers in your city? Consider Geotagging your stories to boost local engagement! Lastly, avoid cluttering your screen with hashtags by shrinking them!

2. Sneak Peeks: Let’s revisit the idea of sharing sneak peeks for a bit! Users have shared “sneaks” of their IG stories by taking a screenshot and sharing it to their IG feed. While this is a great way to generate views of your IG story, up the ante by implementing color-blocking. In this sense, color-blocking is the process of partially shading your picture to create a sense of discretion (refer to image below as a visual aid). This hack is ideal for product-based businesses, especially if you’re beta-testing a new product before a big launch! Also, you can entice your viewers by giving them something to anticipate!
   

Use these hacks to boost your IG stories. Happy Digital Marketing!

Written by Summer Intern Kyra White