27 Jul 2018

7 Tips to Powerful Social Media Call-to-Actions

 

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Have you ever wondered how your favorite companies convince you to buy their products? They have mastered the art of Call-to-Actions! Call-to-Actions are phrases that direct your target audience to access valuable information within a time-sensitive manner. It’s imperative that your Call-to-Action is clear, concise, and eye-catching! If you’re struggling to develop a CTA or enhance the one you already have, here are 7 tips to get you on track!

 

    1. ACTION! Use actionable language to generate more traffic/views to your blog or website! Words like “Scroll”, “Call”, or “Hurry!” tell your audience how to find the resources being offered to them. For instance, if you’re offering a free webinar on maximizing IGTV to boost engagement, you would phrase your CTA like so: Click here to register for my FREE Webinar on Maximizing IGTV for Your Business!

    2. If You’re Reading This, It’s Too Late: Behind every great CTA is a sense of urgency! One way of doing this is to tap into FOMO, or in layman’s term “Fear of Missing Out”. This is where time-sensitivity comes into play! You want your target audience to read that informative blog post or snag deals with that 50% off sitewide sale, and you want them to feel as if they only have a short amount of time to do so.  Use words like “Today”, “Now”, or “Soon”! Let’s take the previous statement up a notch, shall we? Click here to register for my FREE Webinar NOW! Hurry, this offer ends soon!

    3. Make it POP! Your CTA must catch the attention of your target audience! The CTA button should be BIG, BOLD, and hard to miss. Consider using eye-catching colors, like Red or Yellow.

    4. Make it CLICK! Your CTA button should give the appearance of something that is “clickable” or interactive, not flat and hiding in plain sight.

    5. The Numbers Game: Consider using numbers in your CTA! This is great for my product-based businesses looking to generate more sells! Consumers are more likely to click an ad if they see an incentive coupled with numbers. Let’s convert the example in #2 into a CTA: Click HERE to receive 50% off! Hurry—offer ends at MIDNIGHT!

    6. Client Highlights: While this involves a bit more legwork, give a shout to continuing clients by incorporating them within your CTA. The language is slightly different, but the intention is still the same—generating more traffic!  Here’s an example: Michael Babb loved his Instagram Facelift! Your IG can be transformed as well—Click HERE to access your Profile Makeover. Hurry—there’s a special offer inside!

    7. Testing, Testing, Testing! Our final tip is to make sure that you’re constantly testing the efficiency of your CTA! This will help you figure out if the clicks are being directed to the correct page(s) or if the page is lagging as it loads.

 

 

 

We hope these tips will help as you brainstorm your next Call-to-Action. Happy Digital Marketing!

 

 

Written by Summer Intern Kyra White