4 Tips to Drive Traffic from Instagram to Website

4 Tips to Drive Traffic from Instagram to Website

Struggling to turn double-taps into website clicks? Here are 4 tips to drive more traffic from your Instagram to your website!

1. Lead Offers: Create an exclusive piece of content that your audience can only access by subscribing to your mailing list! Then, create a landing page where they can access the content—be sure that your landing page is mobile-device friendly! Lastly, post it on the ‘Gram! Here a few things to keep in mind:

• Your graphic should match the content you’re offering
• The copy (or caption) should thoroughly explain why this content will benefit those who sign-up
• Use an eye-catching Call-to-Action that will direct your followers to click the link in your bio

2. Shoppable Posts: Instagram’s Shoppable posts feature has made purchasing products directly from their feed a breeze! If you’re a product-based business, shoppable posts are a great way to turn double-taps into website clicks and sales! Take this Fenty Beauty post for example (see image below). Customers can view the price of their desired product, then click on the “price tag” to view more information about the product. The “price tag” leads them to a page that displays a general overview of the product, including the link to the website to make a purchase.

3. Instagram Stories: Consider promoting your lead offers through the Stories feature on the ‘Gram! While the Feed post should look professional and aesthetically pleasing, the Story Promotion should appear more personalized and authentic.

4. Influencer Marketing: Your eye-catching graphics and clever Call-to-Actions are missing something—your followers’ Fave! Your audience may love the content you generate, but they may need an extra ‘push’ to follow-through with visiting your website! Research your audience to find out who they are influenced by and consider reaching out to those influencers to see if they’re interested in marketing your products/website!

Use these tips for your next launch. Happy Digital Marketing!

Written by Summer Intern Kyra White