Africana Virginia Beach
Traditional and Digital Public Relations plays a major rule in how the public perceives and interacts with your brand. Not only were we able to secure major online placements for our client, we were also able to secure their first placement in the Virginian-Pilot; one of Hampton Roads largest media sources.
About Client:
Africana (ã-fr-ï-kä’na) is a 3-day festival celebrating family, culture, and entertainment of the African Diaspora. The festival incorporates LIVE entertainment, cultural performances and exhibits, beach parties, and ethnic food and retail vendors. Africana Virginia Beach is produced by Purple Inc Marketing, a Virginia Beach Based minority-owned marketing firm. In collaboration with the City of Virginia Beach, Africana Virginia Beach is designed to attract African American families and to provide a family-oriented, culturally rich, entertaining and fun festival celebrating the African American experience.
The Scope of Work by K&R Communications:
- Public Relations
- Media Relations
- Press Writing
- Photography
- On-site public relations liaison
- Digital Marketing
- Client Relations
- Consultation
Africana Recap Presentation by kn.reynolds1
